Tuesday, April 15, 2014

Creativity Inc. by Ed Catmull with Amy Wallace



The moment I saw this book on the shelf, I grabbed it and couldn't put it down. Not only have the Pixar films inspired me, but the people behind the iconic characters and touching stories. 
Pixar's story is an amazing one, and it echoes some of the success that Walt Disney had. The company's humble beginnings and growth from an adviretisement studio to a major name in animation history is a story that involves many elements of fear, failure, and perserverance. Ed Catmull's observations on how creativity can overcome obstacles, and his belief that people have the power to make the impossible possible have helped Pixar fight the toughest battles from money loss to perserving the positive themes of Pixar culture. 
This book is not just the story of how Pixar came to be, it is also a guide through the rough landscape of art, and the ongoing challenge of creativity. How Pixar tackles these challenges and moves forward despite adversity will inspire any artist to always move forward no matter what and to view challenges as an opportunity to change and grow. I recommend this book to anyone who loves Disney, Pixar and who creates art. 
Five out of five desk lamps, and a place right next to Disney's biography on my bookshelf to be read again and again for inspiration. 

No comments:

Post a Comment